I made an audience profile on who we think our target audience would be. This is the target market that our film would be appealing to. Our film would be competing to get these people to watch our film rather than anyone else's. We think our target audience are male and female between the ages of 15-40. The reason that both genders are able to watch this is because it is a psychological thriller rather than a gruesome one. The social group of people that our film would be targeted at are students. They are interested in psychological films and television series and issues to do with psychology.
Clothes: Topshop, Asos, Urban Outiftters, Superdry, Topman, Vans, Converse, Toms.
Restaurants: Nandos, KFC, Wagammas, Creams, Subway.
Films: Taken, Gravity, Hunger Games: Catching Fire,
TV: Suits, Zen, Criminal Minds, CSI, The Following, Poirot, Breaking Bad, Dexter.
Technology: iPad, Android Phone, Xbox, PS3, Netflix, Twitter, Instagram.
Games: Call of Duty, FIFA, Battlefields.
Music: The Vaccines, Mumford and Sons, The 1975, Alt-J, Artic Monkeys, Bombay Bicycle Club.
We decided that we would make a audience profile like NME had as it included text and images. We did this on Photoshop as we had used this before therefore it was an easy task.
You used your skills in PhotoShop to create an effective target audience profile. It might clarify what you are doing here if you have a topic sentence at the start explaining that your product will compete in the market place and that you are establishing the social groups that might watch your film, the products already attract them and platforms on which they consume media.
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What social groups do they relate to?
What issues might they be interested in?