RESEARCH: FILM DISTRIBUTORS ASSOCIATION

Today I looked into how our film would be distributed. We looked on the FDA website which gave a step to step guide of how you would distribute your film to get as many people to watch it in the opening weekend which decides its success. You must make sure that the marketing campaign is as successful as possible and that your film stands out from other films that are available at the time. The video that informed us of what happens in the professional world of film can be seen here.

The video that we watched gave us tips on things such as how the smallest advertisement can be successful. David Willings (CEO, Miracle Media Group) explains how people are constantly bombarded with different advertisements even if it is just for three seconds it can be successful.

David Willings also explains that the trailer is probably the most important part of selling the film however it is only one element and there are many other important factors to selling the film. He explains that synergy is important as it is something that is associated with the film. For example Stuart Williams (Deputy managing director and marketing director, Sony Pictures Releasing) uses Spider Man as an example as the font is the same in every film, it "works around the world" he explains. This is one way of selling a film: getting people to make the connection between films. There are three different trailers: the teaser, the TV spot trailer and the official trailer. These all do different things and are different lengths. It is explained that a good trailer shouldn't need to have any explanation to it and should also classify the genre of the film. For example thrillers tend to have less voice overs. I will take this into account when making my opening.

The poster that we see in the cinema, on the internet, in newspapers and around our town is an important part in the campaign. Robin Behling (FEREF) says that the poster should instantly show the genre of the film so that audiences know straight away what the film is about as this is normally the first look people will have of the movie.

Multimedia is also a key factor of the campaign. This is the internet and different things that we can do on it. For example a film may have a game, video, a gallery and an interview which interacts the audience before the film even comes out. I will make sure that we include an official website with our film and also make social media pages for it such as Facebook and Twitter so that the film goes viral. The facebook page has nine million followers.






The opening weekend of a film is crucial. This is a three day figure which is of your opening day which is normally on a friday. Your film has to have been successful by Monday and made more money than any film in that cinema. The results of this all depends on the success of the campaign as it is what will be attracting audiences.