I have decided to explain and answer the Attracting and Addressing Audiences question on a Slide Share. This is because it is easy to use and a simple way of presenting why we have used these promotional techniques: a film website, poster, Twitter and Facebook.
CLICK HERE TO SEE MY SLIDE SHARE
CLICK HERE TO SEE MY SLIDE SHARE
MAKING THE POSTER, WEBSITE, TWITTER AND FACEBOOK
We decided that we would make a Twitter, Facebook and an official film website and poster which are always a film would be marketed and promoted.
This is the film poster that we have made to advertise our film.
This is the film website
THINKING OF A SLOGAN:
Since we have been creating a poster to promote our film we thought that we must put a slogan into it to attract audiences.We only wanted it to be short and effective to promote our film and create enigma.
When searching for ideas we had a huge variety of suggestions however the best was a line from the lullaby Hush Little Baby, which is the name of our film. The end line is "Your mama loves you and so do I." We felt that this fits perfectly to our plot and also makes people wonder who and why this is our slogan. It suggests a kidnapping as the woman is brainwashing her.
MARKETING TECHNIQUES:
Today we discussed the ways that we were going to promote our film. The ways that we decided were different ways of social network. Therefore we have decided that we will make a Twitter, Facebook and a film website. To go with this we need P&A, furthermore we have taken a shot from our filming to be the poster for our film.
We have chosen this specific image however we did have more than one to choose from. We chose this image as you can see the barbed wire along with the toy clearly, and the way that the toy is almost stuck on this wire. It is showing something potentially dangerous contrasted with something innocent which our film is potentially about.
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