RESEARCH: THE ART OF THE TITLE

Today I began research of different film openings. The main place that I decided to research was The Art Of The Title. This has hundreds of film openings that can give me inspiration for my film opening. This is my main research to give me ideas and to see how professionals in the business do it. We watched a video named A Brief History Of Title Design. This was a video with many different snippets of opening sequences from The Art Of The Title. This can be seen here.

• One of the videos on here that I liked was the Sherlock Holmes (2009, Guy Ritchie) one. 
• The genre of the film is a crime mystery film.
• I liked this because of the colours that they used as they set the scene. There were sepia tones which are old fashioned. This sets the mise en scene. 
• I also like it as the drawing of the characters are meant to look extremely real. I like the idea of this as if they are drawn people but it looks incredibly real. 
• I could do this in my opening sequence as it makes the whole sequence flow better as the drawing people turn real.

• Another one of the snippets that I liked was Juno (2007 Jason Reitman). 
• The genre of the film is a rom-com. 
• Another reason that I like this is because she is yet again a real person walking in a cartoon world. This is successful as it instantly appeals to the target audience of young people. 
• It is colourful with bright colours such as blue and yellow. 
• The whole area is cartoon like which goes with the style of the titles as they are quite large, cartoon like and young looking. 
• The bright colours and use of cartoon style would appeal to the target audience as it looks fun.

• A third part that I liked the idea of was Saturday Night Fever (1977, John Badham). 
• The genre of the film is drama and music. 
• I liked the way that they used John Travoltas face. This is because he is well known and people like him. If they see that he is almost the face of this film it will encourage people to watch it. This film could appeal to a certain target market: people who are fans of Travolata. 
• The reason that I also like this is because the words of the title itself are fun just like the colour and style of the writing as it is glowing, pink and slightly flowing which goes with the whole disco theme of the film. 
• I also like how the camera pans onto his shoes as the titles walk with him. We get straight into the film as we are tracking him with the title.

• I also liked the look of the Se7en (1995, David Fincher) opening sequence.
• This is an American thriller film. 
•  I like this becuase they are trying to be unique and incorporate the 7 into the title. This would appeal to people as it is unique and original rather than a classic Seven.
• The background is dark, black which demonstrates the genre of the film: thriller.
•  The writing used is white to contrast with the dark background. 
• The font of the title is very different as it is not just block capitals that are bold and filled in. They have some blank gaps where the white colour is missing. 

• A final sequence that I liked the look of from this video was the Series of Unfortunate Events (2004, Brad Silberling.) 
• The genre if this film is action, adventure and it is a family film.
• This is because it is yet again one that looks cartoon like however these cartoon looks exactly like the actors. 
• There are also lots of different shapes in the sequence, which look slightly distorted and aren't neat. This could suggest that the film is not what it seems which is just like the title: unfortunate. 
• All the different, tiny shapes and images used in the opening sequence such as the air balloon with the eye on it are very abstract and are slightly strange. 
• I also like this because it suggests a strange, yet fun, story. 

• In conclusion I have seen lots of different sequences using two different effects on their opening sequences such as the idea of having a fake background and the people are themselves. This appeals to people as it is not just the typical people but there are effects which audiences like. 
• I also have found out that the titles are extremely important. They say so much about the film and the world of the film: the classify the genre and can set the mise en scene.